Weekly Merchandising with Aspi

Welcome to ANOTHER newsletter in the e-commerce space.
(I know, right? Who needs one more email to toss into spam?)

But I promise you - THIS ONE is going to change the game for your business.

Let’s take a step back and let me introduce who I am and why you should even listen to anything that I have to say in this newsletter.

My name is John Aspinall and I am the Brand Evangelist at PickFu. 👋 

I have been in the Amazon & e-commerce space for 15+ years ranging from roles like e-commerce business manager for 1P/3P brands, senior buyer at daily deal websites (back when that was an actual thing), account executive at leading agencies in the space - and even for a brief period of time, I was a correction officer here in NYC on Riker’s Island.

Yea - that was an interesting 5 years for sure.

Throughout all those years working with companies, one main topic stuck out as a “specialty” that resonated with me the most - and that was CTR. The reason for this is I always saw how brands were hyper focused on their advertising spend, their logistics, their SEO and a ton of other REALLY important things - but then lacking on their CTR.

So I went all in on this and went inch wide; mile deep.
⤷ It all starts with the click.

I grew my LinkedIn personal brand from 5k followers to 18k+ followers in around 2 years and constantly growing faster & faster. The reason for this is because I triple down on posting educational, valuable and actionable information on how brands can improve their CTR and merchandising.

Here are some examples of the content I have been posting over there:

Now, I know what you are thinking:

“If you post all that on LinkedIn, what is the point of THIS newsletter?”

This is the point:

So what do you say?
⤷ Are you in?

I look forward to delivering actionable strategies, tips & concepts into your incredibly valuable (and probably already swamped) inbox every single week.

It all starts with the click.

✌️❤️🍕,
John